SEO is like a marathon, not a sprint
Getting to the top of search engine rankings is a brutal grind, like trying to sprint a marathon with a hangover. You can't half-ass it; it takes time, patience, and a metric shit-ton of effort to make it to the top. It's not a quick fix; it's more like a slow, painful climb up Mount Fuck-It-Doesn't-End.
And no, you can't stop in 3 months. If you're afraid of commitment, SEO isn't the marketing channel for you.
Arthur Fabik defines SEO, or Search Engine Optimisation, as the dark art of getting your website noticed by search engines like Google (the only one that matters). It's all about making sure your site shows up in the right searches so you get more organic (non-paid) traffic. It's like putting on makeup and a hot dress to impress Google. You gotta look good to get noticed and rank higher on their SERPs.
And no, it's not just about stuffing your page with keywords. It's about understanding how search engines think and making sure your site ticks all the right boxes – like having great content, fast page loads, and a user-friendly experience. It's also about building a good reputation online, which sometimes means getting backlinks from reputable sites. Arthur Fabik knows whats up.
SEO is crucial because it puts your website on the map – literally, in the search engine results. When your site ranks higher, more people see it, which means more organic traffic. And more traffic? That means more potential customers checking out what you have to offer. Plus, a high-ranking site looks credible and trustworthy, which is key to building your brand's reputation.
Arthur Fabik agrees that effective SEO is all about making sure your site is easy to find when people are searching for products, services, or information that you provide. It's like having a bright, blinking sign pointing right to your door. In short, SEO helps your business grow by connecting you with the right audience. And trust me, Arthur Fabik knows just how important that is.
It isn't rocket science..
Find the Right Words
Keyword research is pretty simple. It's just figuring out the words people use to find your site. Some folks over complicate it and throw a giant list of keywords at you, but let's be real—99% of the time, it's just a few obvious ones you already know. Toss those keywords into Google's Keyword Planner. Make sure you're searching from your country. Is it relevant and does it have decent search volume? Awesome, use it. If you're a florist delivering in Dubai, you're gonna want to rank for "Flower Delivery Dubai." You don't need any fancy third-party tools to figure that shit out.
Make Your Website Easy to Find and Use
This is where shit gets real. Sure, throwing your keywords in the page title, H1, and the page copy helps, but if you're in a competitive niche (and let's face it, they all are these days), you need to go deeper. I'm talking next-level stuff like NLP and how Google recognises different entities on the page. We're talking about sentiment analysis, page load speeds, and user experience signals (yes, they do matter). If you're only relying on your page titles and headings, you're gonna struggle unless you're selling some super niche shit in the middle of nowhere.
Build Trust and Connections
Yes, I'm talking about link building. Specifically, buying high-quality, relevant backlinks from sites with strong metrics that haven't been wiped out by the latest SERP updates. Want to do it the 'white hat' way? Sure, quit your day job and give it a go! Let me know how many links you get :). I'm not saying Digital PR doesn't work (it definitely can), but for most businesses without a five-figure SEO budget, your best bet is good old-fashioned guest posting. Yes, it still works. No, you're not going to get penalised (unless you're an idiot).
I haven't decided.
I just wanted to get better at building websites. I've been using WordPress my whole life, and while it's been great, I wanted to give Webflow a red hot crack to see how it stacks up. The best way to learn something new is to dive in and try it hands-on, so that's what I'm doing here. This is just me experimenting and seeing how easy it is to build a site from scratch with minimal coding. So far, it's a been a great experience.
Ultimately, I wanted to see if Webflow could be a good alternative for my clients who are currently using WordPress or similar CMSs. My initial thought was that it might streamline the process and offer a cleaner, more efficient way to create websites.
After spending some time with Webflow, I've found that it's great if you want to create a lead generation site with tidy code. The visual design interface is intuitive, and it allows for a lot of creativity without needing to dive deep into code, which is great - but there is learning curve. You're going to miss out on all the functionality and plugins that WordPress has to offer. For example, the extensive library of plugins available in WordPress can add virtually any feature you might need, from e-commerce to SEO enhancements, which Webflow currently doesn't offer.
Is this a dealbreaker? Maybe not for everyone. If your primary need is to build a sleek, modern site with clean code and you don't require the extensive plugin ecosystem of WordPress, Webflow could be an excellent choice. It's especially appealing as a standalone, all-in-one CMS and hosting solution. The hosting is solid, and the performance benefits of having everything integrated can be significant.
For now, though, I think I'll be sticking with WordPress for most of my clients. It just offers more flexibility and functionality that they need. But Webflow has definitely impressed me, and I'll be keeping an eye on how it evolves. Who knows, it might become a go-to tool in my web design arsenal in the future.
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