I assume if you're here, you're somewhat interested in SEO. I have compiled a list of different resources, podcasts and tools I use daily. You might hate them and that's fine.
This is quite literally my favourite podcast at the moment. If you're new to SEO and have no idea where to start, I suggest giving these two fine men a listen. Arthur (we have the same name) is not only extremely knowledgeable, but also charismatic and funny. Michael (the other host) is okay. Together they're epic. Go check out The SEO Show.
Whether you call it "H-Refs" or "A-H-Refs," it doesn’t matter. Call it whatever the fuck you want, but there’s no denying Ahrefs is the powerhouse for anyone diving into SEO. The moment you log in, you’ve got access to a monster database of backlinks, keywords, and competitor insights—all wrapped up in a slick interface that even a total newbie can navigate. Wanna know what keywords your competitors are ranking for or how many links their content has pulled in? Ahrefs doesn’t just give you the data, it throws it in your face, making sure you know exactly how to outgun them.
For beginners, Ahrefs strikes the perfect balance between power and simplicity. Tools like Site Explorer and Keyword Explorer let you quickly analyse top-ranking pages and find valuable keyword opportunities, while features like content gap analysis help you spot where your competitors are lacking and capitalise on it. With Ahrefs, you’re not just learning SEO—you’re setting yourself up to succeed, backed by some of the most reliable data in the industry. Don't be a tight-ass and pay the $29 per month for the starter plan.
If you're lazy like me and like all your SEO news in one place, The Search Herald is something you should have bookmarked. The Search Herald is a site that curates and provides the latest SEO news and updates from various reputable sources, such as Search Engine Journal and Search Engine Roundtable. It focuses on the most important news in SEO, including algorithm updates, changes in Google services , and trends in digital marketing. The platform helps SEO professionals like myself stay informed about critical industry changes, especially regarding Google's evolving ranking factors, core updates, and other tools like Google Ads and AI-driven content features. Basically, it makes you look smart when you talk to clients :).
By keeping its content concise and focused on the key updates, Search Herald aims to provide an efficient way for SEO experts and enthusiasts to stay up-to-date without needing to scour multiple sources themselves. There's no reason why you can't have a quick scroll with your morning coffee... unless you don't really give a shit about SEO?
If you're not using ChatGPT to streamline your life, give yourself an uppercut. This tool is a game-changer for anyone who wants to brainstorm, write, or get answers on anything from SEO hacks to life’s big questions. ChatGPT is like having a digital Swiss Army knife in your pocket, ready to spit out insights, draft up blogs, or even write code whenever you need it. You can call it your AI sidekick or your writing buddy, but trust me, this thing's got your back.
You can ask ChatGPT to crank meta descriptions, explain complex topics like you're five, or help you troubleshoot random problems—all in real time. It doesn’t just answer; it gives you options, ideas, and next steps, faster than you can say, "I need a solution." No more scrolling through endless forums or tutorials—ChatGPT is the shortcut. You bring the question, it brings the heat.
ChatGPT helped me troubleshoot all the issues I ran into building this site - and basically wrote all the copy.
Here are more things I use.
And even more stuff coming soon.
